Application of balanced scorecard in the Singapore hotel industry.
Cheung, Joyce Wai Chi.
Chiam, Soon Chian.
Tan, Shiow Pyng.
Date of Issue2004
College of Business (Nanyang Business School)
Many research studies have focused on the application of the Balanced Scorecard to firms in the manufacturing industry but few for the service industry, in particular the hotel industry. Hence, we hope to design and develop a strategic scorecard for the local hotel industry using the BSC framework.
Final Year Project (FYP)
Nanyang Technological University