dc.contributor.authorChew, Lelian.en_US
dc.contributor.authorLim, Demin.en_US
dc.contributor.authorYap, Kai Lin.en_US
dc.date.accessioned2008-09-24T07:32:26Z
dc.date.available2008-09-24T07:32:26Z
dc.date.copyright2004en_US
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/10356/9445
dc.description.abstractThe purpose of this study is to better understand the phenomenon known as inaction inertia - the tendency not to take up a current offer, after missing out on a previous better offer. We extend the literature on inaction inertia by investigating three ways with which the effects of inaction inertia can be moderated.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior
dc.titleInvestigation of inaction inertia effects.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorTan, Hun Tong.en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


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