Investigation of inaction inertia effects.
Yap, Kai Lin.
Date of Issue2004
College of Business (Nanyang Business School)
The purpose of this study is to better understand the phenomenon known as inaction inertia - the tendency not to take up a current offer, after missing out on a previous better offer. We extend the literature on inaction inertia by investigating three ways with which the effects of inaction inertia can be moderated.
Final Year Project (FYP)
Nanyang Technological University