dc.contributor.authorChiew, Peishan.en_US
dc.contributor.authorKoh, Dione Bee Yen.en_US
dc.contributor.authorSee, You Zhen.en_US
dc.date.accessioned2008-09-24T07:32:23Z
dc.date.available2008-09-24T07:32:23Z
dc.date.copyright2004en_US
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/10356/9440
dc.description.abstractWith the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performance, and presents survey results that ascertain the ethical inclination of local firms.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::General::Moral and ethical aspects
dc.titleIs an ethical firm a profitable one?en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorToh, See Kiat.en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


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