Virtual communities and value creation
Bee, Ai Wei
Ong, See Hui
Date of Issue2004
College of Business (Nanyang Business School)
The objective was to identify and ascertain values created in virtual communities (VCs). In-depth study on earlier researches was conducted and values were identified for use in our empirical study. These values were then classified into fifteen categories mainly, commercial value, communication, customer, market, marketing, information exchange, people, physical evidence, place, price, products and services, promotion, relationship, supply chain and support.
Final Year Project (FYP)
Nanyang Technological University