dc.contributor.authorLim, Jing Pei.en_US
dc.contributor.authorSoh, Kee Joo.en_US
dc.contributor.authorTan, Wei Shan.en_US
dc.date.accessioned2008-09-24T07:32:04Z
dc.date.available2008-09-24T07:32:04Z
dc.date.copyright2004en_US
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/10356/9409
dc.description.abstractThe main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Advertising::Advertising method
dc.titleExploratory study on visual merchandising in Singapore.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLow, Peter Issac Siow Siam.en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


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