Online relationship marketing : the case of Singapore hotels.
Sim, Cheow Joo.
Tan, Hong Ling.
Tan, Janice Kwee Ling.
Date of Issue2004
College of Business (Nanyang Business School)
This paper aims to investigate the level of Internet adoption by Singapore hotels for the purpose of relationship marketing (RM). A RM model was created as a means of developing a measurement instrument to allow content analysis of the current development of Singapore hotel websites.
Final Year Project (FYP)
Nanyang Technological University