Why working Singaporeans engage in multiple banking : an exploratory study.
Goh, Lee May.
Phua, Tin Hwee.
Date of Issue2004
College of Business (Nanyang Business School)
Our study seeks to establish the reasons why working Singaporeans engage in multiple banking, the extent of dominance of local and foreign banks, the banking and/or financial services sourced by multiple bank customers and the usage rates for these services.
Final Year Project (FYP)
Nanyang Technological University