Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.
Su, Yvonne Wei Qi.
Wong, Sarita Ser Yean.
Soo, Ming Ming.
Date of Issue2004
College of Business (Nanyang Business School)
This project aims to ascertain general consumer perceptions in purchasing lingerie locally, possibility of marketing lingerie as a gift, selling lingerie on the internet and also explore the possible opportunities and challenges for lingerie boutique owners-to-be.
Final Year Project (FYP)
Nanyang Technological University