Marketing study of serviced apartments in Singapore, 1999.
Kang, Julia Su Mei.
Ng, Hwee Yee.
Date of Issue2000
College of Business (Nanyang Business School)
Study on marketing aspects of the industry according to the 4 P's of marketing.A SWOT analysis is also used to examine the macro and micro economic factors of the environment.
Final Year Project (FYP)
Nanyang Technological University