Stage two development of new venture creation : using a food and shopping guide as a promotional tool for Holland Village.
Chew, Han Ping.
Ong, Hui Ming.
Poh, Daphne Shixin.
Date of Issue2004
College of Business (Nanyang Business School)
This report details the development of the entrepreneurial process of coming up with a Food and Shopping Guide for Holland Village. A team of four members was formed in July 2003 to work on increasing the awareness of Holland Village. The four options of promoting Holland Village were analyzed and a consensus was reached to publish a Holland Village Food and Shopping Guide.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University