Children's advertising : age at which children discern between TV advertising and programming.
Chou, Barry Yuen Fai.
Foo, Jia Ee.
Lau, Tee Meng.
Date of Issue2004
College of Business (Nanyang Business School)
This paper studies the ability of children to discern between television programmes and advertisements in the Singaporean context. Children from age five to eight were asked to watch a short television programme with an advertisement in between. Responses, both non-verbal and verbal, were noted during and after the television screening.
Final Year Project (FYP)
Nanyang Technological University