Similarities and differences between impulse buying and variety seeking.
Chew, Yuet Ling.
Poh, Hui Ling.
Zhuo, Eileen Fenglin.
Date of Issue2004
College of Business (Nanyang Business School)
This paper is a research on the similarities and differences between impulse buying and variety seeking. Factors explored in this paper are self-monitoring, optimal stimulation level, private/public situations, impulsiveness and product categories. The research method used is a mall-intercept survey.
Final Year Project (FYP)
Nanyang Technological University