A study of the bancassurance industry in Singapore.
Ho, Keng Guan.
Koh, Hwee Cheng.
Quek, Su Chien.
Date of Issue2000
College of Business (Nanyang Business School)
Our study attempts to find out the level of interest Singaporeans have in purchasing insurance products from local banks. The respondents are existing policyholders of insurance companies.
Final Year Project (FYP)
Nanyang Technological University