Factors influencing the rate of diffusion of innovative products.
Lee, Lai Juan.
Tan, Mui Yen.
Date of Issue2004
College of Business (Nanyang Business School)
The objective of this paper is to study factors affecting the rate of diffusion of innovative products where we studied the adoption of camera-integrated mobile phone. We used the Roger's diffusion theory as background and analyzed the factors relating to Marketing Mix, 4Ps to extend Roger's research.
Final Year Project (FYP)
Nanyang Technological University