Practical application of product launch for iQue drink and iQue nest
Chew, Sin Yee
Nai, Nicole Miao Pei
Date of Issue2004
College of Business (Nanyang Business School)
This report illustrates the preparation process of the launch of two new products, namely the iQue Drink and iQue Nest. The students dealt mainly with packaging the products and introducing them into the market via various promotional tools.
Final Year Project (FYP)
Nanyang Technological University