Model of integrated beach resorts.
Lim, Alex Hongyao.
Lim, Aik Leong.
Kieo, Eileen Yilin.
Date of Issue2008
College of Business (Nanyang Business School)
This research project focuses on the Integrated Beach Resorts in Southeast Asia. An earlier work was undertaken in Bali, Nusa Dua Resort and was taken as the basis for the development of a Model of Integrated Beach Resort Development (MIRD). This research takes the case of Laguna Phuket, an Integrated Beach Resort in Phuket, Thailand, and compares it with the earlier model. Based on this comparison, a new model is presented. Overall, there are improvements made to the MIRD. Informal stalls and commercial activities, golf course and second homes that were not mentioned in the earlier model are now included. The business district which was previously not differentiated is now categorized into Residential Business District (RBD) and Commercial Business District (CBD). The new MIRD is based on two cases in different countries instead of just one, making it more robust and applicable more universally.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University