Strategic implications of Singaporeans' channel distribution preferences for financial products and services.
Lim, Angela Yi Ting.
Sim, Wei Ping.
Tan, Si Yan.
Date of Issue2004
College of Business (Nanyang Business School)
Singaporeans' preferences for channel distribution across eleven financial products and services are empirically examined, with implications drawn from further investigations into their demographic profiles, as well as attitudinal characteristics.
Final Year Project (FYP)
Nanyang Technological University