Factors affecting consumers' purchase behaviour of insurance policies.
Cheong, Kah Wye.
Ong, Hang Wei.
Teh, Hwee Hwee.
Date of Issue2000
College of Business (Nanyang Business School)
This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendatons were made to the industry.
Final Year Project (FYP)
Nanyang Technological University