Marketing in non profit organisations : case study on the salvation army.
Lim, Kai Tong.
Ng, Pin Pin.
Zhou, Kelvin Yong Chiang.
Date of Issue2004
College of Business (Nanyang Business School)
Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing strategies being implemented by other charities like NKF and Ren Ci Hospital.
Final Year Project (FYP)
Nanyang Technological University