Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
Chan, Cho Chi.
Choy, Kelvin Wing Hong.
Seah, Henry Choon Hong.
Date of Issue2004
College of Business (Nanyang Business School)
The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process.
Final Year Project (FYP)
Nanyang Technological University