Communication of different assurance levels.
Ong, Cindy Li Ping.
Lung, Pauline Kha Yeng.
Date of Issue2004
College of Business (Nanyang Business School)
Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no significant effect on their purchase intentions.
Final Year Project (FYP)
Nanyang Technological University