Promise you'll never leave me : relationship strength and switching behavior.
Hu, Shirley Shihui.
Lin, Geraldine Yihui.
Wee, Meei Ling.
Date of Issue2004
College of Business (Nanyang Business School)
With relationship approach grown in popularity, this study attempts to examine the relationship between relationship strength and customer retention. A conceptual model is presented and empirical findings from survey conducted are discussed. The result of this study has shown that relationships indeed do play a part in retaining customers’ loyalty.
Final Year Project (FYP)
Nanyang Technological University