How to promote organic food better in Singapore.
Chen, Eunice Yijun.
Hazlinda Mohd Nuron.
Date of Issue2004
College of Business (Nanyang Business School)
This research seeks to find out about the various promotional methods that can be used to promote organic food better in Singapore. It aims to identify consumers’ attitudes towards different promotional methods such as the different types of information on organic food used during promotion and the store image of the supermarkets where organic foods can be promoted in.
Final Year Project (FYP)
Nanyang Technological University