Exploratory study of multiple banking.
Lee, Wen Ching.
Lim, Wei Chien.
Soh, Audrey Fang Yeow.
Date of Issue2004
College of Business (Nanyang Business School)
Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank.
Final Year Project (FYP)
Nanyang Technological University