Exploratory study on the lifestyle changes in Chinatown over the years
Wang, Zhu Li
Yong, Angie Ai Min
Date of Issue2004
College of Business (Nanyang Business School)
An exploratory study that traces changes and developments in Chinatown over the years to help marketers better understand the needs of the various target groups.
Final Year Project (FYP)
Nanyang Technological University