dc.contributor.authorHo, Kuo Chen.en_US
dc.contributor.authorYin, Yong Yong.en_US
dc.contributor.authorNg, Kok Tong.en_US
dc.date.accessioned2008-09-24T07:29:46Z
dc.date.available2008-09-24T07:29:46Z
dc.date.copyright2004en_US
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/10356/9212
dc.description.abstractThe study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Advertising::Product
dc.titleThe development of brand as a heuristic : an exploratory study.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorMarshall, Rogeren_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


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