Cultural priming effect in dyadic negotiation.
Chong, Yen Ling.
Neo, Yen Nee.
Tan, John Jing Ren.
Date of Issue2004
College of Business (Nanyang Business School)
This study seeks to study the cultural priming effect on negotiation amongst bicultural individuals, Singaporean Chinese in particular, and their choice of negotiation tactics and behaviours. A two-part experimental study (a priming task followed by a negotiation simulation task) was carried out.
Final Year Project (FYP)
Nanyang Technological University