The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
Ong, Wengy Wenqi.
Pei, Kok Kheong.
Date of Issue2004
College of Business (Nanyang Business School)
Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attitudes and behaviour towards downloading mobile phone personalizing services.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University