A crisis management model : a look at Singapore Airlines with the SARS case.
Fong, Chee Yong.
Lem, Hong Jie.
Hong, Zheng Qi.
Date of Issue2004
College of Business (Nanyang Business School)
The SARS crisis has tremendous impact on Singapore Airlines. Despite any misgivings that SIA might have done, it has performed quite well overall. With the existence of good crisis management plans, maintaining good relationships with various publics during the pre-crisis phase, it can help SIA in managing the crisis better.
Final Year Project (FYP)
Nanyang Technological University