Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
Ang, Ging Yin
Ong, Chin Hean
Date of Issue2004
College of Business (Nanyang Business School)
The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.
Final Year Project (FYP)
Nanyang Technological University