Bank liberalisation : the relative attractiveness of qualifying full banks.
Chan, Chee Kah.
Ng, Bee Hua.
Date of Issue2000
College of Business (Nanyang Business School)
With the liberalisation of the Singapore financial sector, this study is conducted to find out the likelihood of consumers opening accounts with Qualifying Full Banks, the bank selection criteria affecting their decisions, and whether demographic profile of consumers affect the importance placed on the various selection criteria.
Final Year Project (FYP)
Nanyang Technological University