Consumer perception of retailers in Singapore
Ong, Bee Kuan
Tan, Hui Ling
Date of Issue2003
College of Business (Nanyang Business School)
A framework of understanding consumer brand perception is presented. Empirical study to test the strengths of individual antecedents and investigate how a retailer's consumer brand perception scores against its competition.
Final Year Project (FYP)
Nanyang Technological University