How customers interact with companies offering faulty products : an exploratory study in Singapore.
Soh, Ying Hui.
Chan, Bernice Shumei.
Date of Issue2003
College of Business (Nanyang Business School)
The objectives of this final year project is to find out the avenues for complaining available in Singapore and cross-cultural consumer behaviour will be highlighted to have a better understanding of the delicate issues that touch on consumer complaint behaviour. Lastly, this paper explores how episode-specific variables and brand perceptions influence or affect consumer complaint behaviour in the area of “No Action Complaint Behaviour”.
Final Year Project (FYP)
Nanyang Technological University