dc.contributor.authorOw, Xiu Jing.en_US
dc.contributor.authorChing, Priscilla Wei San.en_US
dc.contributor.authorKhng, Liling.en_US
dc.date.accessioned2008-09-24T07:28:46Z
dc.date.available2008-09-24T07:28:46Z
dc.date.copyright2003en_US
dc.date.issued2003
dc.identifier.urihttp://hdl.handle.net/10356/9117
dc.description.abstractDespite tremendous interest in brand equity, there is a significant lack of research in its existence and application, in service industries. This project explored service brand equity by applying an adapted customer-based brand equity framework to a service industry, in particular, the fast food industry.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Product management
dc.titleService brand equity.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorHooi, Den Huan.en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


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