Service brand equity.
Ow, Xiu Jing.
Ching, Priscilla Wei San.
Date of Issue2003
College of Business (Nanyang Business School)
Despite tremendous interest in brand equity, there is a significant lack of research in its existence and application, in service industries. This project explored service brand equity by applying an adapted customer-based brand equity framework to a service industry, in particular, the fast food industry.
Final Year Project (FYP)
Nanyang Technological University