Service quality of Starhub's mobile phone services.
Law, Mei Fai.
Lim, Kok Yong.
Siah, Ai Di.
Date of Issue2003
College of Business (Nanyang Business School)
This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers.
Final Year Project (FYP)
Nanyang Technological University