Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.
Chow, Joana Ka Wai.
Lim, Chuan Seng.
Date of Issue2003
College of Business (Nanyang Business School)
The objective of this report is to examine the relationships of loyalty, perceived performance, reputation and satisfaction. The findings will enhance the ability of corporates to devise marketing policies that would be most appropriate and effective in ensuring customer loyalty in the products they market.
Final Year Project (FYP)
Nanyang Technological University