Website evaluation using the repertory grid technique: a web designers' perspective.
Chia, Shu Wen.
Tan, Hui Tze.
Date of Issue2003
College of Business (Nanyang Business School)
Kelly's Repertory Grid Technique has been primarily employed to elicit factors that web designers consider important when they design or develop websites, to investigate web designers' perceptions of an "effective" Business-to-Business(B2C) website, and broaden existing web evaluation literature.
Final Year Project (FYP)
Nanyang Technological University