Positive and negative impact of word-of-mouth in the travel agency industry in Singapore.
Chew, Pei Yin.
Chong, Yae Yu.
Date of Issue2003
College of Business (Nanyang Business School)
This project explores the Word-of-Mouth behaviour in the travel agency industry in Singapore. It also looks into the number of repeat/lost customers and potential gain/lost customers.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University