Kraft : eating into the China snack food market.
Tay, Hwee Nei.
Date of Issue2003
College of Business (Nanyang Business School)
This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University