Analytical study on the marketing strategies of mobile phone service providers in Singapore.
Ng, Yean Hoon.
Pang, Siew Sien.
Toh, Yian Cheng.
Date of Issue2000
College of Business (Nanyang Business School)
The aim of our research is to examine the marketing strategies of mobile phone service providers (MPSPs)--SingTel Mobile (STM) and M1, analyze their strengths and weaknesses, and discuss the future strategic direction of MPSPs in Singapore (currently, they are STM, M1 and StarHub).
Final Year Project (FYP)
Nanyang Technological University