B2B e-marketplaces : archetypes in the electronics components industry.
Tan, Mei San.
Date of Issue2003
College of Business (Nanyang Business School)
Identifies the strategic factors of various e-marketplaces and the different archetypes in which these e-marketplaces would be classified under, using the important concepts of Porter’s strategic positioning theory and Miller’s strategic archetype. 19 relevant electronics components e-marketplaces were selected for our case analysis.
DRNTU::Business::International business::Retail::Computer networks
Final Year Project (FYP)
Nanyang Technological University