Application of intelligent agent for marketing intelligence in B2B environment.
Wu, Kai Yi.
Date of Issue2003
College of Business (Nanyang Business School)
This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organization.
Final Year Project (FYP)
Nanyang Technological University