Effectiveness of underpass advertising in Singapore : an exploratory study.
Ong, Cindy Yen Peng.
Phang, See Mun.
Date of Issue2003
College of Business (Nanyang Business School)
This paper focuses on attesting the effectiveness of underpass advertising in Singapore, particularly within the Orchard underpass, with a comparison of advertisements placed in scrolling panels versus stationary ones.
Final Year Project (FYP)
Nanyang Technological University