Diffusion of debit cards in Singapore.
Chang, Wai Man.
Kee, Boon Siang.
Date of Issue2003
College of Business (Nanyang Business School)
This study investigates the both adopters and non-adopters' perception about debit cards, a recently launched financial product in Singapore. Comparisons of adopters and non-adopters are made using the perceived characteristics of innovations (PCIs) as derived by Rogers  and Ostlund  and others, such as flexibility, which evolved from interviews we conducted with consumers.
Final Year Project (FYP)
Nanyang Technological University