Cheong, Ivy Hui Ling.
Tay, Eugenie Su Yin.
Ong, Cheryl Guat Yim.
Date of Issue2000
College of Business (Nanyang Business School)
This report aims to find out the factors that affect consumer gullibility in Singapore. 6 factors (age, race, gender, status, education and income) were examined. 126 were interviewed using age as a basis via the use of a questionnaire. The respondents were further categorised based on their Value and Lifestyles group.
Final Year Project (FYP)
Nanyang Technological University