Key factors affecting customers' perception of customer education : an exploratory study in an Asian society
Ang, Siok Hoon
Toh, Cheia Chue
Date of Issue2003
College of Business (Nanyang Business School)
This research strives to identify the variables that affect willingness of respondents to participate in customer education (C.E.) programs organised by the companies. A survey was conducted and an analysis on how Nokia provides C.E. was included to serve as a benchmark for other mobile phones manufacturers to follow.
Final Year Project (FYP)
Nanyang Technological University