Effects of positions of brand names in print advertisements on the recall rates.
Mah, Yi Ling.
Chua, Chelsey Geok Shan.
Lim, Dana Jiahui.
Date of Issue2003
College of Business (Nanyang Business School)
This report aims to find out the positions of brand names that increase brand awareness among consumers. In other words, the positions that help increase the brand recall rates among consumers, expecially positions in motion advertisements.
Final Year Project (FYP)
Nanyang Technological University