Experimental study on the word-of-mouth on embarrassment-inducing product.
Chin, Siew Teng.
Koh, Mandy Geok Eng.
Kwok, Lye Ching.
Date of Issue2003
College of Business (Nanyang Business School)
In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments.
Final Year Project (FYP)
Nanyang Technological University